After our flavored vodka collection launched in 1998, we began getting requests to taste the clear vodka itself. It took a few years to convince Master Distiller Miles that an 'odorless, flavorless' spirit could have merit on its own...Eventually Marko convinced him to bottle some!
Miles and Marko use American Midwest corn & rye for its smoothness.
The vodka is distilled to 192 proof for purity, then gently filtered to preserve its body and mouthfeel.
No gimmicks about how many times it's distilled - it's distilled once!
Most column stills are designed with side-by-side (instead of stacked) sections that, yes - you can count, but they're inter-connected. (It's technically called a continuous column still.) You can thank some marketing department for implying that 5 columns means '5 times distilled'...and for teaching people that sending it back through again (a.k.a. already finished at 190+ proof) will make any difference at all.
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